![]() ![]() So, while the industry resets and has an opportunity to look inwards regarding the future of the fashion show, it is interesting to consider how we got to today’s typical catwalk extravaganza, and what we can learn from its history about where we might head next. More recently though, the role of the runway show has come into question following the explosion of social media, a reckoning regarding sustainability and, more recently, a global pandemic which halted travel and gatherings of people, all of which has led to a more digital-focused fashion week. It might only be a small gesture, but it can put guests in the right mood to really take in the event and enjoy it as much as possible.For several decades, the circus of fashion week has been an international event, a pop-culture phenomenon which captures the interest of millions as designers present their latest collections, models strut their stuff on the catwalk, celebrities perch immaculately on the front row and editors dart from one city to another, several times a year. Serve cocktails beforehand and offer samples of makeup and hair products. Either way, you need to treat them like they are the main attraction. Depending on the scale of your event, you could have attendees who’ve never been to a fashion show before or those who have attended hundreds. You want those attending to feel that they are important. Remember that this is a glamorous fashion event. Tip: You can get more inspiration in our guide on doing a proper event dry run. ![]() Additionally, this helps those in charge of lights and production elements to better understand their own cues. This allows models to have the chance to walk on the actual runway they’ll be using and get a feel for the timings of events. That’s why it’s worth setting up a full dress rehearsal before the event. This will help everything run far more smoothly. Even if you have experienced models and trust everyone involved to do a great job, it’s still best for everyone to get a feel for how things will go on the night. You should plan practice runs for your fashion event. A modern show will benefit from an urban or industrial look, while a more mature show may come off better in comfortable, warm surroundings. Lighting can be used for a striking look, but remember to have changeable lighting in order to put the complete focus on the models when they’re on the catwalk. You can do this by choosing the right location and ensuring that the interior matches the theme of the show. Make sure the atmosphere is rightĪ great fashion show relies on creating an ideal atmosphere, so this is something you really need to ensure you’re doing. “We have always had a policy of using models who would actually be wearing our clothes,” says Tina Bucknall of her women’s fashion brand, “it is always our aim to display real women in real sizes, and it helps customers to connect with our products.” 3. In addition, it’s best to showcase a range of body shapes and sizes outside of the stereotypical model appearance. Your models should not only have the right look for the types of clothes being showcased but also the personality to keep the crowd’s attention. Getting the right models for your event needs to be a priority. Investing in the technology needed to record and stream in high definition is definitely worth it. This also gives you the chance to show off the clothing at a later date. Big screens on either side can help to showcase different angles of the clothing.Īdditionally, you should consider recording and streaming your event to get it out to a wider audience. Technology can really boost the experience of the show, even for those people sitting next to the catwalk. It’s become expected as a part of the industry can be utilised in many ways. It’s important for anyone planning a fashion show to embrace technology. Set up an event page and start selling tickets in 5 minutes.ĬREATE YOUR EVENT > 1. Billetto is a ticketing platform that helps you manage, promote, and host events. ![]()
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